新品牌可以考虑“共同品牌”(Co-branding)以及“品牌联盟”(Brand alliance)的方式,与其他不同业者合作(最好是和已经具有一定地位的优质品牌合作),迅速提高自己的品牌地位(例如业界常见和知名奶粉品牌...
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Global Design and Brand Alliance 国际设计与品牌联盟
retail brand alliance 亿美元卖给了零售品牌联盟公司
brand-alliance 品牌联盟
brand alliance fit 品牌联合匹配性
High-end brand alliance 高端品牌联盟
As one approach to tap brand equity, characteristics, reasons and effects of city brand alliance have been analyzed theoretically, combined with case study on jointly developing regional tourism brand in Yangtse River Delta.
最后,把构建城市品牌联盟作为城市品牌资产开发的一种方式,从理论角度分析了城市品牌联盟的特征、动因和效应,然后从案例分析入手,对长三角地区联合开发区域旅游品牌资产进行了案例分析。
参考来源 - 城市营销研究·2,447,543篇论文数据,部分数据来源于NoteExpress
In recent years, more and more companies choose brand alliance all over the world.
近年来,联合品牌已成为在世界范围内日益为企业所广泛采用的一种策略性营销工具。
The Northern Rock brand was lucky to survive (banks which failed later, such as Alliance & Leicester and Bradford & Bingley, were absorbed by rivals).
北岩品牌很幸运存活下来(其他倒闭的银行,如Alliance&Leicester和Bradford&Bingley被对手兼并)。
An enterprise will develop external value chain system through some elements, such as customer value, outsourcing strategy, strategic alliance and brand strategy.
企业在对顾客价值、外包战略、战略联盟和品牌战略等外部价值链系统的拓展上有着巨大潜力。
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